If the original Angry Birds was a surprising success, nothing was left to coincidence here.
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It’s a textbook example on how to build on existing intellectual property. It is also working on versions for other platforms such as Windows Phone 7.Īndrej Nabergoj, chief executive of App-o-day mobile discovery site Iddiction, said, “Angry Birds Space is really polished game. Rovio was able to debut Angry Birds Space on iOS (the iPhone, iPod Touch, and iPad), Android, the PC, the Mac, and the Barnes & Noble Nook eBook reader all on day-one. It also worked with Walmart, Samsung, and National Geographic on cross promotions and collaborated with NASA for publicity that raised the game’s visibility. Rovio also leveraged third-party promoters such as T-Mobile, which created a 300-feet-long slingshot with a Red Bird on the Seattle Space Needle (pictured). Rich Wong, a partner at Accel Partners, the venture capital firm that is a backer of Rovio, said that the spectacular Angry Birds Space launch is due to great execution and other factors, including the fact that there are far more smartphones and tablets in the market today than one or two years ago. “For comparison, it took a juggernaut like Pinterest more than one and a half months to get to such numbers.”
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“That’s a pretty significant achievement that has not happened on iOS or Android before,” said Matthaus Krzykowski from mobile search firm Xyologic and an occasional consultant for VentureBeat. There is no limit to the number of virtual-goods purchases that players can make in the game.Īll told, Rovio has reached far more users across the globe than the other blockbusters, with more than 700 million downloads of the whole Angry Birds series since December 2010. It is also selling virtual goods inside the game, with in-app purchases of 99 cents or more.
Worth noting as well: Rovio is selling a lot of non-game merchandise through partners such as Walmart. At around $10 each, The Hunger Games’ opening audience was perhaps 15.5 million people.
The Modern Warfare 3 user count was just 6.5 million people making purchases in the first 24 hours. Join gaming leaders live this October 25-26 in San Francisco to examine the next big opportunities within the gaming industry.Īnd in its first 24 hours in November, Call of Duty: Modern Warfare 3 generated $400 million of sales on the PC and consoles.īut looking at the sheer number of users, Rovio’s 10 million customers is impressive.
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